Display holder



C. T. FAIRBANKS DISPLAY HOLDER Aug. 15, 1933.

F iled March 14. 1952 2 Sheets-Sheet 1 ATTORNEYS.

g 1933 c. T. FAIRBANKS 1,922,476

DI SPLAY HOLDER Filed March 14, 1932 2 Sheets-Shet 2 INVEN TOR.

/az'ezzcefz au'r azz 1%3, i F

BY I

W ATTORNEYS.

Patented Aug. 15, 1933 UNITED "STATES PATENT: OFFICE DISPLAY HOLDER Chicago, Ill.

Application March 14, 1932. Serial No. 598,807

8 Claims.

This invention relates to display holders and one object of the invention is to provide a device of this character which is intended for advertising purposes and by means of whicha jar or bottle may be supported in a store or show window in such position that attention will be attracted to themerchandise placed on display.

Another object of the invention is to so construct the display device that it may be set up upon a counter or suspended by a nail engaged through an opening formed in a portion of the device.

Another object of the invention is to permit a jar or bottle placed on display to have-such engagement with a portion of the display device that it will be firmly locked in place and prevented from slipping out of its proper position, when moved about on a glass counter or other breakable surface.

Another object of the invention is to so form the display device that a jar or bottle can not be easily moved and thereby prevent them from being stolen while on display.

Another object of the invention is to provide a device of this chara'cterformed from a cardboard blank which may be supplied to a merchant in a flattened condition and easily bent into proper position for use.

Still another object of the invention is to not only permit the device to serve as an attractive support for merchandise to be displayed but also permit the front face .of the device to be suitably decorated and contain the name ofthe article on display and data relative thereto.

A further object of the invention resides in providing a device which is simple and durable in construction, inexpensive to manufacture and one which will be veryefficient in application to use.

With these and numerous other objects in view, my invention consists in the novel features of construction, combination and arrangement of parts as will be hereinafter referred to and more particularly pointed out in the specification and claims. 1

In the accompanying drawings forming a part of this application:

Figure 1 is a front elevation of one-embodiment of the invention, by means of which a jar may be placed on display, and locked in place;

Figure 2 is a vertical sectional view taken along the line 22 of Figure 1;

Figure 3 is a sectional view taken transversely through the display device along the line '33 of Figure 2; v

Figure 4 is a similar view taken along the line 44 of Figure 2;

Figure 5 is a sectional view taken vertically throughthe display device along the line 55 of Figure 2;

Figure 6 is a view of the blank from which the display device is formed;

Figure 7 is a view similar to Figure l, of a displaydevice by means of which a bottle may be placed on display instead of a jar, and locked in place;

Figure 8 is a sectional view taken along the line 88 ofFigure 7;

Figure 9 is a top plan View of the display device shown in Figure 7;

Figure 10 is a horizontal sectional View taken along the line 1010 of Figure 8;

Figure 11 is a vertical sectional view through the lower portionof the display device taken along the line 1lll of Figure 8; J

Figure vl2 is a view of the blank from which the display device shown in Figure 7 is formed.

The display device illustrated in Figures 1 to 6 is for use in order to display a jar which may be filled with any material desired and is formed 0 from a cardboard blank shown in Figure 6. This blank is scored along the dotted line 1 in order that it may be folded transversely thereby form ing a body or card 2 having a base 3 extending rearwardly therefrom. The card 2 may be of any 53 outlined design but in the present illustration, has been shown substantially rectangular and has its upper portion of such outline that the front face of the card may contain a representation of a woman holding a cake upon a plate. Beneath the picture will be printed the name of a material for formingan icing for a cake and other vdata relating to the same. It will, of course, be obvious that the name of any material desired may be printed upon the card together with a suitable pictorial display. Thin metal or any other material desired may be used instead of cardboard.

The lower portion of the blank is formed with slits 4 leading from opposite side edges thereof at the lower edge of the base 3 and'lines of scoring 5 and 6 are provided in order that the portion of the blank below the slits 4 may be folded to form an upright '7 and side wings, 8 which project rearwardly from the upright and constitute braces to retain the display device in an upright position. A tongue 9 at the free end of the upright is formed with an opening 10 through which a nail may be engaged-and the display device supported against a wall. When the display device is so supported,

til

the wings 8 will extend transversely from the up right instead of rearwardly therefrom.

The interm diate portion of the card 2 is cut as shown in Figure 6 to provide upper and lower tongues 11 and 12 which are to be folded rearwardly along the score lines 13 and 14. Therefore, the tongue 9 may be engaged through a slot 15 formed transversely of the tongue 11 near its free end and the free end portion of the tongue 12 may be engaged through a slot 16 formed in the upright '7. The slot 16 has a reduced portion 17 and the tonguev 12 has its free end out from opposite sides to form a head or key 18 joined to the body portion of the tongue by a reduced neck 19. By this arrangement, the tongue 12 after being passed through the slot 16 may be moved downwardly into the reduced portion 17 thereof and the extended ends of the key or head 18 will engage the rear face of the upright 7 and prevent the tongue from slipping out of the slot. It should also be noted that the weight of a jar resting upon the tongue 12 will prevent this tongue from moving upwardly and slipping f0;- wardly through the slot.

Referring to Figures 1, 3 and 4 it will be seen that when a jar is set in place upon the tongue or support 12 and moved forwardly by pressure applied by the upright 7 as its tongue 9 is engaged through the slot 15 the jar will be forced into the opening 20 formed in the card 2. This opening conforms tothe shape of the jar but is of less width than the diameter or" the jar and therefore the jar will become wedged in the opening and will be securely locked in place and prevented from slipping forwardlyor transversely out of place. It will be impossible to remove the jar without releasing the upright 7 from the flap 11 and therefore the jar cannot be easily lifted out of place and stolen.

The display device illustrated in Figures '7 to 12 is somewhat similar to that shown in Figures 1 through 6, but is intended to support a bottle of the type in which soft drinks are sold instead of a jar. The blank shown in Figure 12 is folded along the score lines 21 to form a card 22 corresponding to the display card 2 and the upper portion of the blankis scored along the lines 23 to form a flap 24. which is to be folded rearwardly and take the place of the tongue 11. A slot 25 extends transversely of the flap 24 adjacent its free edge and the blank is cut to form an opening 26 corresponding to the outline of a bottle. A tongue 27 located in the lower portion of the opening 26 and corresponding to the tongue 12 is folded rearwardly along the scored lines 28 and has its free end formed with a head or key 29 joined to the body portion of the tongue by a reduced neck 30. In order to form a base 31, the blank is cut from opposite side edges as shown at 32 and below these cuts, the blank is scored along lines 33 in order that it may be folded longitudinally and form an upright 34 and the side wings 35.

The free end of the upright is reduced to form a tongue 36 for engagement through the slot 25 and an opening 3"! is cut through this tongue to receive a suspending nail or hook extending from a wall. The upright is also formed with a slot 88 to receive the free end portion of the tongue 27 and this slot is reduced as shown at 39 in order that after the head or key 29 has been passed through the slot, it may be moved downwardly to dispose the neck 30 in the reduced portion of the slot and permit ends of the key to engage the rear face of the display card as shown in Figures 10 and 11.

It will thus be seen that this display device is in many respects identical with the construction of the jar holder illustrated in Figures 1 to 6, inclusive, the main difference residing in the fact that in this embodiment of the invention, the upper portion of the blank is bent rearwardly to engage with the upper end of the upright 34, whereas in the form shown in Figures 1 to 6, inclusive, the upper end of the upright is interengaged with a tongue extending rearwardly from the upper end of the jar receiving opening. In either case, the display device may be stamped from cardboard or other sheet material and supplied to a merchant in a flattened condition, the merchant upon receiving the display devices, folding them into position after inserting a jar or bottle in the manner set forth above.

From the foregoing description of the construction of my improved display holder, the operation thereof and the method of applying the same to use will be readily understood. It will be seen that I have provided a simple, inexpensive and efficient for carrying out the objects of the invention.

While I have particularly described the ele- 'ments best adapted to perform the functions set forth, it is obvious that various changes in form,

proportion and in the minor details of construction may be resorted to without departing from the spirit or sacrificing any of the principles of the invention.

Having thus described the invention what I claim is:

1. A. display device comprising a body formed with an opening of less width than the diameter of an article to be displayed, a base for said body, an upright rising from said base back of the body, a support for the article to be displayed, extending rearwardly'from the body at the lower end of said opening and releasably engaged with said upright, and a flap extending rearwardly from said body and releasably engaged with the upper end portions of said upright, the upright when engaged with said flap serving to force the article forwardly upon the support and hold the article in place with a portion wedged into the opening.

'2. A display device comprising a body formed with an opening of less width than the diameter of an article tobe displayed whereby the article may be moved forwardly from the rear and wedged into the opening, a base extending rearwardly from the lower edge of said body, an up-' 'right rising from said base back of said open- 'wedging fit in the opening, a base projecting rearwardly from said body, an, upright rising from said base back of the opening in said body and provided with side wings movable rearwardly into position tosupport the body and upright, said upright having a tongue at its upper end and in spaced relation to its lower end being. formed with a slot, a support for the article to be displayed extending rearwardly from said body at the bottom of the opening formed therein and having its free end formed with a head engaged through the slot of said upright, and a flap extending rearwardly from said body and formed with an opening receiving the tongue at the upper end of the upright.

4. A display device comprising a blank folded transversely to form a body having a base extending rearwardly from its lower edge and an upright rising from the rear edge of the base, the upright having its side portions free from the base and foldable rearwardly into position to brace the upright and body when the device is resting upon the base, the body being formed with an opening of less width than the diameter of an article to be displayed, and means for locking the upright to the body after inserting the article between the body and upright and hold the article in place with a portion thereof engaged through the opening.

5. A display device comprising a blank folded transversely in spaced relation to its lower end to form a body having a base extending rearwardly therefrom and an upright rising from the rear edge of the base, the upright having a slot formed therein in spaced relation to its lower edge and the tongue being formed at the upper end of the upright, said body having its intermediate portion out to form an opening of less width than an article to be displayed and permit the article to be inserted forwardly from the rear and have wedging fit in the opening and upper and lower tongues joined to the body at upper and lower ends of the opening respectively, the lower tongue being bent rearwardly to form an article support and having a head at its free end engaged'through the slot formed in said upright, the upper tongue being bent rearwardly and adjacent its free end formed with a slot receiving the tongue at the upper end of the upright.

6. A display device comprising a blank folded transversely in spaced relation to its lower end to form a body having a base extending rearwardly from its lower edgeand an upright rising from the base, said upright having a tongue at its upper end and in spaced relation to its lower end being formed with a transversely extending slot having a reduced lower portion, said body being cut to form an opening of less diameter than an article to be displayed and prevent the article from moving forwardly entirely through the opening and upper and lower tongues united to the body at upper and lower ends of the opening, the lower tongue being bent rearwardly and having at its free end a neck terminating in a head to pass through the slot in the upright and engaging the rear face of the upright when the neck is moved into the reduced lower portionof the slot, the upper tongue being bent to extend rearwardly and formed with a slot receiving the tongue at the upper end of the upright.

7. A display device comprising a blank folded transversely in spaced relation to its lower end to provide a body having a rearwardly extending base and an upright rising from the base, a tongue being formed at the upper end of said upright and a slot being formed through the upright in spaced relation to its lower edge, said body being cut to form an opening substantially conforming to the contour of the article to be displayed but of less width than the diameter of the article, and a tongue in the opening joined at its lower end to the body, said tongue being bent rearwardly and having a head engaged through the slot in the upright in interlocking engagement with the upright, the upper portion 1 of said body being folded rearwardly and formed with a slot receiving the tongue at the upper end of said upright.

8. A display device comprising a blank folded transversely in spaced relation to its lower end to provide a body having a rearwardly extending base and an upright rising from the base, said body being provided with an opening to wedgingly receive the article to be displayed when inserted from the rear, said opening to be sufiiciently smaller than the article to prevent it from falling fowardly through said opening and means for locking said upright tight against the back of article displayed and prevent said article from moving rearwardly out of such opening.

CLARENCE T. FAIRBANKS. 

